Audio Lesson - Guerrilla Marketing - Fundamental
Guerrilla Marketers first want to discover how the consumers' mind connects to their behavior. Combine that fundamental knowledge with the nine personality characteristics of a Guerrilla Marketer and you have the makings of a profitable opportunity.
Jay Conrad Levinson is the creator of the first Guerrilla Marketing book. His books sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing. The "Guerrilla Marketing - Classic" lessons, feature Jay in print, audio or video.