Learn the basic tactics of Guerrilla Marketing

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Whether you're new to the Guerrilla brand and looking for tools to improve your life and business or you've already utilized Guerrilla tools and want to learn more tools, this classic training will fit your needs.

Learn directly from Jay Conrad Levinson

The path to becoming proficient at Guerrilla Marketing takes dedication and time, but if you put your mind to it, you'll have no problem becoming one of the best. What are you waiting for?

What will you learn?

Gain an understanding of what marketing really is and why Guerrilla Marketing is putting so much money into so many bank accounts around the world. Also, become aware of your options as a Guerrilla Marketer. With so many options available to Guerrillas, it’s almost too easy to succeed.

  • Maxi-Media

  • Mini-Media

  • Info-Media

  • Non-Media

  • E-Media

  • Human-Media

  • Company Attributes & Attitudes

Course curriculum

  • 1

    Introduction

    • Jay Conrad Levinson Introduction

    • Course Introduction

    • Jay Conrad Levinson
  • 2

    Guerrilla Marketing Introduction and What Makes Guerrilla Marketing Different?

    • Terms Defined

    • Defining Guerrilla Marketing

    • 1. Guerrilla Marketing Introduction

    • Traditional vs. Guerrilla Marketing

    • 2. Traditional Marketing vs. Guerrilla Marketing - Part 1

    • 3. Traditional Marketing vs. Guerrilla Marketing - Part 2
  • 3

    Your Business - The Elevator Pitch. Your: Goals, Advantages, Competition and Target Market

    • Terms Defined

    • The Elevator Pitch

    • 1. The Elevator Pitch

    • Your Business Goals

    • 2. Your Business Goals

    • Benefits of Doing Business With You

    • 3. Benefits of Doing Business With You

    • Your Competitive Advantages

    • 4. Your Competitive Advantages

    • Your Target Markets

    • 5. Your Target Markets

  • 4

    Your Target Markets & Guerrilla Marketing Weapons: Minimedia

    • Terms Defined

    • Guerrilla Marketing Weapons: Minimedia

    • 1. Guerrilla Marketing Weapons: Minimedia Part 1

    • 2. Guerrilla Marketing Weapons: Minimedia Part 2
  • 5

    Guerrilla Marketing Weapons: Maximedia

    • Terms Defined

    • Guerrilla Marketing Weapons: Maximedia

    • Guerrilla Marketing Weapons: Maximedia

  • 6

    Guerrilla Marketing Weapons: E-Media

    • Terms Defined

    • Guerrilla Marketing Weapons: E-Media

    • 1. Guerrilla Marketing Weapons: E-Media - Part 1

    • 2. Guerrilla Marketing Weapons: E-Media - Part 2
  • 7

    Guerrilla Marketing Weapons: Infomedia & Human Media

    • Terms Defined

    • Guerrilla Marketing Weapons: Infomedia

    • 1. Guerrilla Marketing Weapons: Infomedia

    • Guerrilla Marketing Weapons: Human Media

    • 2. • Guerrilla Marketing Weapons: Human Media
  • 8

    Guerrilla Marketing Weapons: Non-Media

    • Terms Defined

    • Guerrilla Marketing Weapons: Non-Media

    • 1. Guerrilla Marketing Weapons: Non-Media - Part 1

    • 2. Guerrilla Marketing Weapons: Non-Media - Part 2
  • 9

    Guerrilla Marketing Weapons: Company Attributes

    • Terms Defined

    • Guerrilla Marketing Weapons: Company Attributes & Attitudes

    • 1. Guerrilla Marketing Weapons: Company Attributes

    • 2. Guerrilla Marketing Weapons: Company Attitudes
  • 10

    The Seven Sentence Guerrilla Marketing Plan & The Secrets to Guerrilla Marketing

    • Terms Defined

    • The Seven Sentence Guerrilla Marketing Plan

    • 1. The Seven Sentence Guerrilla Marketing Plan

    • The Secrets to Guerrilla Marketing

    • 2. The Secrets to Guerrilla Marketing - Part 1

    • 3. The Secrets to Guerrilla Marketing - Part 2
  • 11

    The Secrets to Guerrilla Marketing (Part 2) and Marketing Calendar

    • Terms Defined

    • The Guerrilla Marketing Calendar

    • 1. The Guerrilla Marketing Calendar
  • 12

    Follow-Up - Create a Referral Plan - Free Give-Away - Knowing Your Competitors

    • Terms Defined

    • ​The Follow-Up

    • 1. The Follow-Up

    • Create a Referral Plan

    • 2. Create a Referral Plan

    • What You Give For Free

    • 3. What You Give For Free

    • Knowing Your Competitors

    • 4. Knowing Your Competitors

    • Find Fusion Marketing Partners

    • 5. Find Fusion Marketing Partners
  • 13

    The Science of Psychology

    • Terms Defined

    • ​The Science of Psychology

    • 1. The Science of Psychology
  • 14

    Soft Steps / Give Talks / Asking Your Customers

    • Terms Defined

    • Building Consent with Soft Steps

    • 1. Building Consent with Soft Steps

    • Give Talks

    • 2. Give Talks

    • 3. Asking Your Customer
  • 15

    Theme Lines & Memes

    • Terms Defined

    • What Is A Meme?

    • Memes Vs. Logos

    • Create A Meme

    • 1. Theme Lines & Memes

    • 2. Memes
  • 16

    Internet Profits & The Personality Characteristics of a Guerrilla

    • Terms Defined

    • ​Internet Profits

    • 1. ​Internet Profits

    • Personality Characteristics of a Guerrilla Marketer

    • 2. Personality Characteristics of a Guerrilla Marketer
  • 17

    Launching a GM Attack & Social Media

    • Terms Defined

    • Launching a GM Attack

    • 1. Launching a GM Attack

    • Social Media

    • 2. Social Media
  • 18

    Take Specific Action & Crucial Q & A

    • Terms Defined

    • Take Specific Action

    • 1. Take Specific Action

    • Crucial Q & A

    • 2. Crucial Q & A
  • 19

    Let Us Know...

    • We Value Your Input

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Set yourself apart and accelerate your success.

Pricing options

Choose a one time payment or the three-payment option

Meet Your Instructor

The Creator of Guerrilla Marketing

Jay Conrad Levinson

Jay Conrad Levinson is the creator of the first Guerrilla Marketing book.  His books sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing.  The "Guerrilla Marketing - Classic" lessons, feature Jay in print, audio or video.

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